Events
CellWize provides revolutionary mobile marketing tools for event promoters, allowing you to affordably communicate via cell phone text messaging with your customers. With CellWize’s event marketing software you can easily give the hundreds (or even thousands) of customers attending your events the opportunity to opt-in to hear about future events and promotions from your brand on their cell phones.
A CellWize mobile event marketing campaign puts the power of wireless self promotion in your hands. Our SMS text messaging software gives your event attendees the opportunity to interact with your brand, while you capture valuable attendee data.
Our custom-tailored text messaging software for promoters allows you to launch affordable, effective event promotions in seconds. CellWize’s customers range from nightclub promoters who do regular party promotions all the way to national brands who have implemented sophisticated text messaging promotions for their events.
If you are in the event marketing industry and you haven’t tried our text messaging software for event promoters then you are already a step behind your competition.
Key Features of CellWize’s Mobile Marketing System for Event Promoters:
- Event attendees can subscribe to your text messaging list at your event by sending a text containing your unique keyword(s) from their cell phone.
- Import existing event attendee phone numbers into your new subscriber database.
- Build up your subscriber database with an HTML Widget for your website, MySpace presence, and email communications.
- As you add subscribers, sort them in to unlimited lists and groups.
- Easy unsubscribe for your customers: they just send a text message to opt out.
- Browse the time and date when event attendees sign up to collect valuable demographic data.
- Write your own automated text responses to be sent to your event attendees when they initially subscribe to your text messaging list.
- Forward your subscriber reply messages to your own phone or email address.
- Promote last-minute events with instantaneous mass text messaging campaigns.
- Schedule text messages to go out at specific times and dates.
What is Mobile Marketing?
-In February 2006, Canadian mobile phone network
TELUS Mobility launched a $1,000 text & win promotion.
Customers text the word ‘TRIVIA’ to the short code
835873. Customers win one entry into the promotion
for each trivia question answered, or 10 entries for
each question answered correctly. Each month, one
winner is selected from all the entries received to win
a cash prize of $1,000.
-In March 2006, US TV network Court TV launched a text
& win competition, offering viewers a chance to win
$10,000. The competition, called The Impossible Heists
Code Cracking Challenge, ran off the back of a reality
TV show called Impossible Heists. It invited consumers
to text their answers to three trivia questions to a short
code. Consumers who answered all three questions
correctly could then enter a code for their chance to
win $10,000.
-In the US, Starbucks launched a game, Starbucks
Summer Pursuit, to celebrate the arrival of summer
(2006). The game was a text messaging trivia quiz which
invited consumers to answer three questions, all on
the theme of summer, sent to their phone. Those who
got enough answers correct had the chance to play the
“Ultimate Scavenger Hunt” in New York City, and
compete for a trip to Costa Rica.
-In a text & win campaign, mobile is used as the response
mechanism. But mobile is increasingly being used as
a response mechanism in more generic campaigns, as
brands include a mobile short code on their TV, radio,
press or billboard advertising. In some instances, when
the consumer texts the required word to the short code
number, they receive a WAP-push message which
enables them to visit a WAP site dedicated to the brand
or the promotion in question. Here they may have the
opportunity to find out more about the brand, or receive
some form of incentive, such as a ringtone or wallpaper
for their phone.
